There’ve been quite a few rumours of Apple working on developing a Apple-branded TV set, not just the relatively popular Apple TV set-top box it’s been selling in the recent past. Now, a report by Australian technology blog Smarthouse, says that it has confirmation of this, via sources at a major Japanese television manufacturer.
The report goes on to say that Apple
will be releasing three sizes of televisions when it launches in late
2012, with 32-inch and 55-inch versions described. As for the third
size, something smaller seems likely, probably a 24-inch offering.
According to the sources quoted, Apple TVs will feature Siri
integration, taking the fight to other smart, connected TVs out there,
by such companies as Samsung and LG. Relevantly, Microsoft recently announced voice-based search
for the Xbox 360 platform, powered by Bing and Kinect, as well as
entertainment options, all of which will make Xbox TV a potential
competitor as well, though more as set-top box.
As for branding, so far, industry
speculation is rife with names, with iTV seeming like the most popular
choice. This may of course cause trademark problems, as other iTVs exist
across the world already.
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